Download - #JP018: Kunsten å kommunisere bærekraft med Petter Gulli

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Bærekraftseventyr med Jørgensen & Pedersen

Business:Management

#JP018: Kunsten å kommunisere bærekraft med Petter Gulli

2021-02-24

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Det er et komplekst forhold mellom bærekraft og kommunikasjon. På den ene siden ønsker man å unngå grønnvasking og "bare prat", på den andre siden er god kommunikasjon viktig for å gjøre bærekraft attraktivt, troverdig og viktig for kunder og andre interessenter. I denne episoden snakker vi med Petter Gulli, grunnleggeren av 12YEARS, om hvordan kommunisere om bærekraft. Vi snakker om bærekraftig fashion, om hvorvidt fenomenet bærekraft har en uheldig bakgrunnshistorie, og vi introduserer begrepet "den grønne pakka".

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