#022 - Ever wondered how a live drummer & musician turns YouTube content creation into a full-time job? Join Connor Schumer as he interviews Ed Thorne about his journey and creativity.
Here's what we cover:
- The state of saturation in today's modern online media platforms (Spotify, YouTube, etc.)
- How self-belief triumphs over saturation
- How COVID devastated live gigging musicians and led Ed to start his YouTube career
- How losing all live gigs impact's a musician's mental health
- Standing out online
- Ed's experiences as a professional drummer
- Creating an album and documenting the process
- How Instagram ruined photography
- The disconnect between creating and consuming content
- How live skills can translate to YouTube
- Identifying with your art
- Opportunities to earn money through YouTube
- How success is often slow, but exponential (case in point: Sanjay C)
- The most important thing and why: consistency
- Managing expectations when becoming a "YouTuber"
- How hard it is to replicate YouTube success or videos that do get picked up by the algorithm
- Superseding your own expectations
- Experiences with burnout
- Experimenting with your content
- Dealing with online criticism
- Building momentum online
- Experiences in marketing music online
- Perspectives on confidence issues and whether performing helps or hinders them
- Working hard vs focusing that work
- The importance of passion in beating burnout
- Accepting others will never see the work you put in
- The dulled senses of consumers
- Navigating mental blocks
- Valuing variety in your routine
- How Peter McKinnon raised the bar on YouTube and what that means for other creators
- Learning the fundamentals
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You can find this episode's show notes at:
https://www.cwupcommunity.com/keepcreative/edthorne