185: The business of influence with Gavin Heaton, InfluencerActive

Gavin Heaton is an Australian digital pioneer who was making a splash on the global social media scene way back in 2007 as publisher of the ground-breaking collaborative marketing book - Age of Conversation.

Known as 'Servant of Chaos', Gavin is the founder of the new B2B influencer marketplace, Influencer Active.

In this episode of Reputation Revolution, Gavin chats with Trevor Young about all things personal brand influence.

They discuss:

• What is means to be a genuine business-to-business (B2B) influencer
• How a small, engaged audience can be more influential than a large, unengaged one
• Determining how an influencer can best benefit your business, and what type of influencer
• Content: Curation or Creation?
• Playing to your strengths as a B2B influencer
• Actions you can take if you want to be a genuine B2B influencer

CONNECT WITH GAVIN:

Twitter

LinkedIn

Influencer Active