Arts:Design
Margot Bloomstein is the principal of Appropriate, Inc., a brand and content strategy consultancy. Over a twenty year career, she has consulted in a wide range of industries. Margot is the author of Content Strategy at Work and of a new book, Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, which is the subject of our conversation today.
Show notes
- Appropriate, Inc.
- @mbloomstein on Twitter
- Timberland
- Publicis Sapient
- Trustworthy: How The Smartest Brands Beat Cynicism and Bridge The Trust Gap by Margot Bloomstein
- Mistrust: Why Losing Faith in Institutions Provides the Tools to Transform Them by Ethan Zuckerman
- Gartner
- Edelman
- Crutchfield
- gov.uk
- Mailchimp
- Black Lives Matter
- Banana Republic
- Indiebound
- BookShop.org
Some show notes may include Amazon affiliate links. I get a small commission for purchases made through these links.
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