The Audible-Ready Sales Podcast
Business
Helping Buyers Reach Their Own Conclusions w/ John Kaplan
In this episode, we’re sharing key insights on getting your buyer to come to their own conclusions. Remember, people rarely argue with their own conclusions. The more you can help buyers define business problems on their own, in a way that favors your solution’s value and differentiation, the more successful you will be. John Kaplan covers three types of questions you can use to help buyers articulate their business challenges.
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