This week on The Real Word, Byron and Nicole discuss Zillow’s Shareholder Letter, Compass acquisitions, and direct mail.
Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ
Racket 1: The Zillow Shareholder Letter is further proof that the single agent is dead.
https://s24.q4cdn.com/723050407/files/doc_financials/2020/q4/Exhibit-99.3.pdf
Racket 2: Compass has grown rapidly over the past few years. Here’s what they paid to do so:
https://www.inman.com/2021/03/02/heres-what-compass-paid-for-its-biggest-acquisitions/
Marketeer: Direct mail still works in the digital world, as long as you do it right.
https://www.inman.com/2021/02/28/direct-mail-marketing-isnt-dead-heres-how-to-do-it-right/
Behind the Mastermind: https://www.facebook.com/jmlucki/videos/10106188394983659/
Connect with Byron Lazine + Nicole White on Instagram:
https://www.instagram.com/byronlazine/
https://www.instagram.com/nicolewhiterealtor/
TIMESTAMPS
Intro 00:00-01:24
Dear shareholders From Zillow. 01:25
Zillow Acquisitions Revealed 12:07
Is Direct Mail Dead?! 19:19
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