#96 - What is message-market fit and why is it so important? with Oliver Aust

Your message-market fit is determined by how appealing the messaging sounds to your customer.

If you are a founder, CEO or business leader you really want to nail this. With the right messaging, everything is made easier. It will attract the right people to your product, who want to be part of your journey and your brand.

To be successful in business you need both product-market fit and message-market fit. If your product is not selling, it could be down to two things:
#1 Your product or service isn’t good. People don’t like it and they just won’t buy it.
#2 Your message isn’t resonating with your audience.

Listen to the episode and learn more about Oliver's formula to ensure message-market fit.