32 (Sell): Giving customers deposits and pushing away to build goodwill (Phil Gerbyshak, Digital Selling Strategies)

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Four Actionable Takeaways:

• Identify the boundaries to your customers being on your product and refer them out
• Then, now, how. Before it was this, now it’s this, here’s how you do it.
• Use typically language when prospects feel they’re the only one with their problem
• Prep for a few minutes for one persona. Then only dial into 1 persona for an hour.

Phil Gerbyshak’s Path to President’s Club:

• Speaker and Sales Trainer at Digital Selling Strategies

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