24 (Sell): Let your customers out of the deal and get to the truth without your smelly commission breath (Josh Braun, Founder at Josh Braun Sales Training)

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Four Actionable Takeaways

• Detach from the outcome and just focus on finding the truth
• Use an accusation audit when asking questions: “Would it be ridiculous if…”
• Use “Have you given up on _____” as your one sentence breakup email
• Mirror the last three words of an objection, then label it with “sounds like ___”

Josh Braun’s Path to President’s Club:

• Founder, Josh Braun Sales Training
• Head of Sales, Basecamp
• VP of Inside Sales, Jellyvision

RESOURCES DISCUSSED

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• Things you can steal