4 (Sell): Everything you need to crush cold emails (Kyle Coleman, VP Revenue @ Clari)

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Four Actionable Takeaways:

• 5x5x5: 5 minutes of research. Find 5 insights on the person/account. Write your message in 5 minutes.
• Use whitespace in your emails and have 1 idea per line. Make the structure and the tone conversational
• Keep your emails short. If you have to scroll more than once or if an email is over 125 words, fix it.
• Have your voicemails reference your emails and vice-versa. It boosts your reply rates.

Kyle Coleman’s Path to President’s Club

• VP, Revenue Growth & Enablement @ Clari
• Sr Director, Sales Development & Optimization @ Looker
• A massive LinkedIn following with killer content

RESOURCES DISCUSSED

• Join our weekly newsletter
• Things you can steal