[Episode 77] How do you market a business in a pandemic? Steve Byrne, CEO of Travel Counsellors, reveals all

Sun, sea, sangria! ☀️ 🌊  🍹 Remember that? Lying back on a sunlounger (at least one that isn’t in your back garden!!!) and enjoying the sun warming your skin and the soothing sounds of waves lapping at the shore seems like a lifetime ago, doesn’t it?! But with a chink of light on the horizon, it may not be too much longer before we’re all able to enjoy a change of scenery away from our own four walls 🤞. 

And when the time is right to be singing ‘we’re all going on a summer holiday’, there’s one company we should all be rushing to book through – Travel Counsellors. Because after one of the most challenging years for the travel industry on record, the company’s experts are champing at the bit to find you your perfect break.

We’ve all had challenges to overcome in the past year, but just imagine what it’s been like trying to lead a travel business through a global pandemic?! How do you market your business when the world is in lockdown? And how do you keep the spirits of your business community up? 

Here’s why you need to tune in
These are just some of the questions we put to Steve Byrne, CEO of Travel Counsellors, in this week’s podcast. And his brilliant advice will stand any business owner in good stead – pandemic or not! Oh, and for anyone who loves travel and wants to be their own boss, Steve delves into why becoming a Travel Counsellor might just be your dream job.

Here’s what to listen out for:

[02:26] Steve describes the homeworking model at Travel Counsellors.

[04:59] Hear how Travel Counsellors has been supporting its community in the global pandemic.

[10:22] Want to be your own boss? Become a Travel Counsellor. 

[13:10 ] Steve highlights why someone would choose to use a Travel Counsellor. 

[16:01] Learn how Travel Counsellors are generating revenue in such a testing time.

[23:07] Hear how Travel Counsellors lean into the expertise of others.

[27:05] ‘You are the thinker of your thoughts,’ says Joy.

[29:20] Steve describes how a Travel Counsellor uses social media.

[36:04]  Discover how Steve has led the company through the pandemic.

So, before you head off to dig out your sunscreen 😎, press play now on this week’s episode.

For details of links and resources mentioned in this episode, please head to our website. 

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