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企业故事汇|战略、组织与领导力
Business:Management
Blinkist:短音频和图书概要的市场价值
音频文字发布在公众号“北京读天下”,《价值创造与商业模式》新书上市。反馈与服务微信号:yinmingshu002。
Blinkist为用户提供图书概要服务,以节省时间为价值主张。尽管Blinkis找到了用户的痛点,但读书并非用户的刚需,它还要为用户提供习惯改变的支持。新的解决方案必须做到在订阅模式、用户行为观察、拉新设计和保留用户等商业要素之间建立协同。
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