Steve Fretzin | Sales-Free Selling: How to Sell without Being Salesy

Steve Fretzin is the President of FRETZIN Inc., where he is devoted to helping law firms and lawyers master the art of business development in order to achieve their business goals and the peace of mind that comes with developing a successful law practice. He is also a three-time author of Sales-Free Selling, The Attorney's Networking Handbook, and The Ambitious Attorney.

Steve is also host of BE THAT LAWYER Podcast, a show that demystifies the most challenging elements of growing a sustainable law practice through practical tips, fresh ideas, and new methodologies. He has been featured in the Chicago Tribune, Crain’s, and Entrepreneur.com and has appeared on NBC News and WGN Radio. He is a regular contributor to the Chicago Daily Law Bulletin and has published articles in Attorney at Law Magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association.

In this episode of the Smart Business Revolution Podcast, John Corcoran and Dr. Jeremy Weisz, Co-founders of Rise25 Media, are joined by Steve Fretzin, the President of FRETZIN Inc., to talk about the importance of business development and networking for lawyers and other professionals. They’ll also discuss the value of relationship building, setting agendas before a meeting, and most common bad habits that people make when networking.