Unpacking Podcasting's Growth Seen In Edison's Infinite Dial 2021 [S3E94]

Today’s episode covers the key podcasty bits from the https://www.edisonresearch.com/the-infinite-dial-2021-2/ (Infinite Dial 2021) report from Edison Research and Triton Digital. Here are the choice bits: 222 million Americans (78%) are familiar with podcasting 162 million Americans 957%) have listened to a podcast 116 million Americans (41%) listen to podcasts monthly 80 million Americans (28%) listen to podcasts every week For the purpose of the report, Edison creates three buckets based on the age of respondents. Here’s how the estimated size of the listening audience has increased in the last five years: 12-34 year-olds - 65 million today, compared to 28 million in 2016. Nearly 3x growth. 35-54 year-olds - 34 million today, compared to 19 million in 2016. Nearly 2x growth.  55+ - 24 million today, compared to 10 million in 2016. More than 2x growth. Analysis: podcasting is healthy and growing. But it’s more important than ever that we each keep up that pressure. 59% of the US population didn’t listen to a podcast at all in the last month. And 73% don’t have a weekly podcast listening habit. We should all assume that the person listening on the other end is either brand new to podcasting or a casual podcast listener, and we need to hook them in with great content they can’t get from any other medium. ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/unpacking-podcastings-growth-seen-in-edisons-infinite-dial-2021 (https://podcastpontifications.com/episode/unpacking-podcastings-growth-seen-in-edisons-infinite-dial-2021)  https://twitter.com/evoterra (Follow @EvoTerra on Twitter) for more podcasting insights as they come. https://buymeacoffee.com/evoterra (Buy him a virtual coffee) to show your support at BuyMeACoffee.com/evoterra And if you need a professional in your podcasting corner, please visithttps://podcastlaunch.pro/ ( Simpler.Media) to see how Simpler Media Productions can help you reach your business objectives with podcasting. Evo Terra produceshttps://podcastpontifications.com/ ( Podcast Pontifications) four times a week to provide ideas and ask questions every working podcaster should be thinking about. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Support this podcast