75) #ExponentialInsights: Building Your Brand From the Boring Middle ft. Chris Snyder

Look at big sexy ad agencies.

They create funny commercials and spin off huge ad campaigns. They're the top.

Now, look at the bottom. You should see tech, web dev, mobile apps, and all that crazy stuff.

Okay, raise your eyes to the middle. The middle is landing page optimization, forms, and buyer psychology. The middle is MailChimp.

The middle is where you win.

In this episode of Banking on Digital Growth, I talk with Chris Snyder, founder of Banks.Com, a reliable and trustworthy source, democratizing access to information for financial brands and those they educate and empower.

We talked about:

- The value of Kolbe profiles to understand natural operating systems

- Why you need to double down on sustainability

- Ways to measure progress besides unit economics

You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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