Elon Musk crowns himself 'techno-king' of Tesla. Seriously?

Elon Musk has just crowned himself "Technoking of Tesla". Seriously. He did. I could not make this up.

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lon Musk, the 'real world's' Tony Stark, has a brand new title, officially filed with the Securities & Exchange Commission, in the USA. I’m not making this up.

Mr Musk is now officially (quote) “Techno-king” of Tesla. And Tesla Chief Financial Officer Zach Kirkhorn is (according to the same SEC filing, quote) ‘Master of Coin’. We are officially living in fictional times.

In a separate filing to the SEC, former president of Tesla’s Automotive division Jerome Guillen has officially (quote) "transitioned". He now identifies as president of Tesla Heavy Truck - which must be the easiest job on earth, seeing as there are no Tesla heavy trucks, and there won’t be any, any time soon.

These developments seem to me to be a grand old time to put Tesla's grip on reality - the company's promises and their achievement (or otherwise) to the test.