82: Hunch—How to Translate Intuition into Business Ideas with Bernadette Jiwa

"Anxiety over being more innovative leads entrepreneurs to create solutions instead of problems. But what if you could use your intuition to identify an existing problem that’s begging for a solution?” —Bernadette Jiwa, Hunch: Turn Your Everyday Insights Into The Next Big Thing When Bernadette Jiwa’s little book that packs a big punch, Hunch, arrived in the mail, I immediately thought, “I wish I wrote that book!” But I’m thrilled that she did, because Bernadette’s beautiful heart shines through every page as she describes tools and stories to help you transform everyday insights into big ideas that make an impact. In this episode you’ll learn how to tap into your innate curiosity to uncover better business ideas, why distraction and external inputs are the enemies of insight, and a deeper look at the formula for uncovering your best hunches: a combination of insight (patterns and practices) and foresight (potential and predictions).