Reality Checking Account For Your Big Podcasting Dreams [S3E97]

The first mass-circulated daily newspaper washttps://www.ted.com/talks/yochai_benkler_the_new_open_source_economics/transcript#t-32212 ( launched for about $10K in today’s money. 15 years later, those costs had shot up to $2.5m). Podcasting is a little over 15 years, and our costs haven’t increased 250x. Or have they? For most podcasts, that’s true. But the cost to make a mass-circulated podcast that becomes a household name? That’s different. 15 years ago, podcasting was small potatoes in both show selection and audience size. But soon there will be millions of podcasts listened to by hundreds of millions of Americans. Which means the cost to actually reach them has increased. Big time. The harsh reality is this: There’s competition at the top. A lot of competition. A lot of expensive competition. So while there’s a chance that a pitfall-free, high-quality podcast in 2021 and beyond can still become a breakout success that achieves mass circulation, the odds of that happening are dwindling. Rapidly. Today, and certainly tomorrow, a third step is required: promotion. Marketing, advertising, PR… all those “dirty words”. How big are you thinking about your next show? Are you ready for an extensive promotional plan? How are you going to fund that? How much risk are you willing to take if you really do think your podcast should reach everyone? Are you up for that? ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/reality-checking-account-for-your-big-podcasting-dreams (https://podcastpontifications.com/episode/reality-checking-account-for-your-big-podcasting-dreams) https://twitter.com/evoterra (Follow @EvoTerra on Twitter) for more podcasting insights as they come. https://buymeacoffee.com/evoterra (Buy him a virtual coffee) to show your support at BuyMeACoffee.com/evoterra And if you need a professional in your podcasting corner, please visithttps://podcastlaunch.pro/ ( Simpler.Media) to see how Simpler Media Productions can help you reach your business objectives with podcasting. Evo Terra produceshttps://podcastpontifications.com/ ( Podcast Pontifications) four times a week to provide ideas and ask questions every working podcaster should be thinking about. https://unsplash.com/@macauphotoagency?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText (Macau Photo Agency) on Unsplash This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy Support this podcast