#45: Executive & Pro Athlete Personal Coach, Sean McCormick, on the Inception of Life Coaching and Being an Intuit (Part 1)

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Sean McCormick (@floatseattle) is a personal coach, podcast host, and wellness entrepreneur who founded Float Seattle, the 1st float chain in Seattle.

A man of many endeavors, his personal coaching business has been his many focus and coaches an audience of C-suite executives, venture capitalists, senior directors, and founders across different industries.

His podcast, Optimal Performance Podcast (the OPP), is a show with over 10 million downloads, about taking your mental and physical performance to the next level. Listen to it here.

Whether it’s through nootropics, cutting-edge biohacking techniques, or adjusting your approach to nutrition and fitness, they have the best minds in the industry talk about how to achieve optimal performance in all areas of your life. Guests include Olympic athletes, neuroscientists, Navy Seals, authors, and more.

This episode was a hoot! We talk about “brand archetypes”  and Sean’s is indisputably “The Magician”. Magicians make dreams come to reality, are seen as visionary and spiritual, and common brands associated with this are Apple, Disney, and Absolut.

We cover a range of topics but in particular Sean’s decisions and growth of building an upscale coaching business, a float center, and a personal brand.

This episode is particularly valuable for 1) anyone who’s considered started a life coaching business and 2) anyone who is building a personal brand and considering all the moving pieces (and where to get help).

SHOW NOTES: https://bit.ly/3lB72dv 

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