#26: The ABC's and Why's to Split Testing (A Tool For Any Startup)

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move.

Split testing can yield endless optimizations in your UI, ad copy, email marketing, and more. Learn to see whether your startup's hunches of tweaked copy or layout really are driving more engagement & conversions, in today's episode of The Daily Marketer.

Show Notes
Optimizely on Split Testing: https://www.optimizely.com/optimization-glossary/ab-testing/
Mightycall on Split Testing's true benefits: https://www.mightycall.com/blog/10-benefits-ab-testing/
Wyatt Jenkins (HBR) on "Experimentation Culture": https://hbr.org/2014/02/ab-testing-and-the-benefits-of-an-experimentation-culture
Episode in blog format: https://jakubkubicka.com/split-testing/