E15 - Pedro Uria-Recio - Transforming Markets and Revenue Streams with Data

Do you often wonder about the power of data and analytics for your business?

Listen to our podcast episode featuring Pedro Uria-Recio, Group Head of Analytics at Axiata Group Berhad, to get answers to some of your crucial business problems.

Pedro is an executive marketing professional with over 15 years of global experience in data-driven marketing, digital businesses, and analytics.

Pedro is currently looking after data analytics operations and quantitative marketing for the telecom giant operating in 10 countries with 320 million subscribers.

This episode really touches a lot of bases, including:

• How you can build the centre of excellence across distributed teams.
  
• The hub and spoke methodology that implements centralised learning and a distributed execution. Don’t miss how he explains this with a wonderful analogy of self-driving cars!
  
• Strategies for creating new revenue streams for your business using data and analytics.
  
• Pedro also provides a real-life example of credit scoring as a service from telcos.
  
• Quite a few solid tips on fostering a data-driven culture in your organisation.

The list goes on!

#data #analytics #businessanalytics #dda