Technology
E10 - Matthew Liebmann - How Data Science Is Shaping the Future of Movie Marketing
2020-03-31
How data science is helping all of your favorite movies to reach you in the cinemas?
Matthew Liebmann is here with the answers. With over 25 years of experience in the entertainment and media sector, he knows the ins and outs of the industry.
He is currently the COO and the Global President of Movio, the global leader in marketing data analytics for the film industry.
Movio uses anonymised data of 39+ million moviegoers for targeted campaign solutions helping cinema exhibitors and film studios.
In this episode, Matthew goes really deep into the cutting-edge advancements in the field.
Weaving the online and offline data -- loyalty programmes, subscriptions, purchase information, time and frequency, and many other details -- for the betterment of moviegoers, filmmakers, and exhibitors alike.
Why Netflix is buying cinemas and in which direction the streaming services are headed. How cinema has been competing, innovating, and thriving still.
How the rise of so many streaming services is going to create problems for the consumers and how the local content can survive in the age of streaming disruption.
And, much more!
LinkedIn Profile URL: linkedin.com/in/matthewliebmann/
What is one book that you would gift to your younger self and why this book?
- Creating Magic by Lee Cockerell
His Organisations:
- https://movio.co/
- https://www.hoyts.com.au/
- https://www.hoyts.com.au/
Articles:
- https://www.linkedin.com/in/matthewliebmann/detail/recent-activity/posts/
In the News:
- https://movio.co/blog/Matthew-Liebmann-promotion-2017/
- https://www.thewrap.com/more-than-30-percent-moviegoers-50-plus/
More Episodes
Get this podcast on your
phone, FREE
