E9 - Peter Gurrie - On the Power of Data and Analytics to Create Stellar Customer Experiences
How to create a personalised brand experience that lets you retain and repeat customers?
Hear it out from one of the brilliant minds in the field of customer experience Peter Gurrie himself.
With almost two decades of experience in the field of data-driven customer experience, Peter Gurrie has enough stories to share on the subject to mesmerise anyone.
Whether you are a CEO of a multinational company or running a small business in the neighbourhood, Peter shares the strategies for all.
Peter is the Experience Services Director at the IVE Group, Australia's leading holistic marketing company that generates revenues over $700m and employs over 1,800 staff.
Learn from him what customer experience really is and how to understand the customer’s perspective through the lenses of artistic inquiry and criticism.
What you should definitely not miss listening to is the idea of creating the futuristic omnichannel marketing infrastructure and personalised customer experience using all the latest advancements in the field of customer analytics, email marketing, and offline and online channels.
More links about the guest
LinkedIn:
What is one book that you would gift to your younger self and why this book?
Links to His Organisation:
https://www.ivegroup.com.au/
News about the guest and organisation:
Create your
podcast in
minutes
It is Free