Features vs. Benefits and the Purchases Dentists Make

Whenever sales reps from dental companies teach us about new technology available for purchase, they always teach us the features of the materials, machines, etc. What we need to hear is does it benefit our patient, and is there a direct return on our investment. Unfortunately, they are only taught the sales bullet points the manufacturers give them. However, at MPMB, we can teach you how to turn that technology into a profit center while providing your patients with the highest quality in oral health care.

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