168: How To Secure Positive Press Coverage That Elevates Your Work, with Maureen Carrig

Thank you for listening to our Finding Brave show, ranked in the Top 100 Apple Career Podcasts!

“It’s almost like reading a resume, a quick 60-second scan. I think the same thing goes for some of these pitches. You need to be relevant, you need to be specific, you need to be personal in your approach and you need to show how this person is going to bring value to a conversation.’ - Maureen Carrig

If you’re looking to promote a new program or book, or if you’re a public relations professional who is looking to get the right media for your clients, taking the right approach to get that exposure is key. Today’s Finding Brave guest is a public relations expert who specializes in securing top-level press coverage that moves our business and work forward, which is why I’m so excited to be introducing her today and to having her share her wisdom and strategies with listeners.

Maureen Carrig is a media relations expert and principal of Carrig Communications. She started her own firm after more than 20 years working for some of the largest companies in travel, technology, recruiting and financial services. She specializes in executive communications and national media relations, helping her clients build awareness, grow their businesses and demonstrate their subject matter expertise.

In this episode, Maureen reveals how to not only make a good impression with reporters and media outlets, but the ways that we can build on that good impression to form lasting relationships, which is where true growth can come. What Maureen shares here is a reminder that it’s really not all about you, but rather the benefits that you can offer the reporter, listeners and viewers, to help them experience more success and reward in their lives and work.

To learn more about today's guest, visit: http://carrigcommunications.com/