[Episode 80] How to market a charity with Donna White, senior head of digital marketing at The Prince’s Trust

We got the trumpets out for a royal fanfare and prepared ourselves to perform our best curtsy on the Sparkle and Thrive podcast this week. Why? Because we rolled out the red carpet for a guest with a royal connection 👑.

Donna White is the senior head of digital marketing at The Prince’s Trust, the charity founded by The Prince of Wales in 1976. And with a career in PR and seven years at the Trust under her belt, you bet she knows a thing or two about charity comms. 

So we dragged her away from uploading videos to TikTok (among other things) to get to the nitty-gritty of what it takes to market a charity in 2021. And, because she’s a generous sort at heart, she’s shared a whole heap of advice that we think is more valuable than the Crown Jewels 😂.

Here’s why you need to tune in
📝 You’ll want to grab a pen and paper because, in this epic episode, Donna not only reveals the challenges she’s overcome in her role, she also talks about her biggest learning so far. Plus, in a moment that’s worth listening out for, Donna delves into a point that will be invaluable to those who’ve only got a budget worth beans to play with.

Other key moments to listen out for:

[02:09] Donna provides a brief overview of The Prince’s Trust work.

[05:59] Hear Donna describe why she was attracted to digital marketing in the charity sector.

[08;06] Learn how The Prince’s Trust uses each social media network.

[15:32] Discover Donna’s thoughts on the Trust’s comms and fundraising strategy in 2021.

[17:53] What challenges does Donna face in her role?

[20:24] How do you market a charity on a budget?

[25:53] Joy and Donna provide some advice on dealing with comments.

[28:46] Find out about the trends shaping charity comms in 2021.

[32:33] Discover Donna’s biggest learning so far.

So before you dash off to donate to the wonderful work of The Prince’s Trust, go and check out this week’s episode now.

For links and resources mentioned in this episode, please visit our website. 

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Thanks for listening!