VBT 158: Stephanie Miklosvary of Lucky Chick on Relaunching a Vegan Cosmetics Brand After an 11-Year Break

In this episode, I interview Stephanie Miklosvary, founder of Lucky Chick, a vegan cosmetics brand in New York. Stephanie founded and created the company in 2000 as she was putting her art degree to work as a shoe designer in New York City. Nicknamed “Lucky Chick” by a friend for living in her LC (Lobby C) apartment, she decided to create a persona around her new name. Inspired by art and self-expression, Lucky Chick Cosmetics makes a vibrant range of color-intensive glosses, lipsticks, shimmers and shadows to encourage people to treat themselves as the masterpieces they are. In 2007, Stephanie put the business on hold for over a decade, and relaunched in 2018. In this interview Stephanie discusses: • Why she took a break from the company for over a decade and what motivated her to revive it • The challenges she faced with the relaunch compared with the challenges when she first started the brand nearly two decades earlier • How she landed a deal with luxury department store chain Neiman Marcus, only for it to be put on pause when Covid-19 hit • How she got Lucky Chick products to be used by make-up artists on Dancing with the Stars • The impact of Covid-19 on her business and relaunch, including some unexpected upsides • How she got her products added to a beauty subscription box and the benefits of this kind of collaboration • And more Visit the Lucky Chick website RESOURCES: My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight My book Vegan Ventures: Start and Grow an Ethical Business Follow Vegan Business Media on: Facebook   Twitter  Instagram  Connect with me personally at: Facebook  Twitter  LinkedIn