Business
My guest today went from a career as a stressed-out corporate lawyer to a hugely successful self-made entrepreneur in a matter of years. Alyce Tran co-founded The Daily Edited (TDE) in 2011 as a fashion and lifestyle blog that quickly evolved into a personalised accessories line. Now The Daily Edited is the go-to destination for luxe lifestyle accessories that are affordable, specialising in monogram-able leather goods.
TDE employs more than 150 staff and is available online and in stores across Australia, Singapore and the USA. 2020 was the first time the business didn’t experience growth, so Alyce pivoted the product range to focus on gifts for friends and family sent directly to their door. I ask Alyce how she’s grown the The Daily Edited so rapidly, the importance of social media to her brand and how Covid affected her product range.
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