Business:Marketing
Welcome to this week’s episode of the MoreCheeseLessWhiskers.com podcast.
A couple of weeks ago I was in Toronto and attended an amazing event called the Archangels Summit. The gentlemen that puts it on every year is Giovanni Marsico. I’ve been able to spend a little time with Giovanni and gotten to know him, and the mission they have for the event.
It was held in the Sony Center in Toronto, which has capacity of 3,000 people. He had over 2,500 people in the room. It had a fantastic vibe and energy to it. The year before, he had 1,500, so he's almost doubled the size. He has some amazing speakers. This year, Simon Sinek, Damon John and Dr. Shefali Tsabary. Last year, Gary Vaynerchuk and Seth Godin. This year, he had Akon do a performance which had everybody on their feet. I was watching this thinking, "The energy of this is just so incredible, he really puts on an amazing show."
What he's essentially doing is creating a community of people who are taking moonshots, who are building tribes and communities that he calls superheroes.
I had a wonderful idea while I was at the event that I shared with him a few days later when we had breakfast, just to see if he was interested in the idea.
He was, and we decided that rather than discuss it further then, we’d explore the depth of the idea here on this podcast.
I can't wait for you to hear it.
Links:
MoreCheeseLessWhiskers.com
ProfitActivatorSocrecard.com
ArchangelMasters.com
ArchangelSummit.com
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