80) #ExponentialInsights: Thought Leadership Is Earned Through Powerful Content ft. Doug Wilber

You can’t just call yourself a “thought leader.”

Thought leadership is earned.

And you earn it by having a powerful voice in your domain.

But how do you cultivate that voice?

To answer that question, I invited Doug Wilber, CEO at Denim Social, onto the latest episode to discuss how financial brands can create content worthy of the “thought leader” mantle.

We discussed:

- Why “people buy from people” is more important than ever

- How thought leadership is earned

- Why empowering your employees’ voices amplifies your brand’s

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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