What We Got Wrong About Branding w/ Paul J. Daly

Branding is one of the best ways to scale your reputation, but we must decide what reputation we want.

Are we the car salesperson who forces customers to hold up the "You should be here" sign because everyone else did it, or is our reputation built on something more authentic?

The best we can do is be the best version of ourselves, something that many get wrong when they try to follow the crowd.

"I would be a really crappy version of Glenn Lundy, or Michael Cirillo, or Brian Benstock. I'm not wired in the ways they are. I need to be a version of myself - to be myself."

When we let go of what others do, and build a brand based on what we do well, the business opportunities grow.

For complete show notes and resources visit: https://www.thedealerplaybook.com/paul-j-daly

FlexDealer

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