Business:Marketing
EP 098: Don't get Dragged Down by Price Anchors
2021-04-06
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Have you ever been told your prices were too high? When you were - because we ALL have been - did it ever make you want to yell “too high compared to WHAT?!?!” Well, here’s the answer: your prices are being compared to price anchors, and if you don’t pay attention to them, those anchors can sink your business. Today on the podcast, I’m teaching you what price anchors are, how they affect buying decisions, and how being aware of price anchors and how to unmoor them can help you dramatically increase your booking rates.
- New around here? Grab 3 of my most popular free resources to build a profitable, sustainable photography business
Resources:
- Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love.
- Join the TCBTH Facebook Group - a supportive, business-focused group for photographers.
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