The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
Business:Marketing
Write Better Copy by Getting to Know Your Audience with Sara Frandina
If you’re limiting your time on social media or just wanting to be mindful about how you use the time you do spend on there, then it’s going to be that much more important that you’re attracting the right people on social media - which means also getting intentional and strategic about your social media posts and captions. One of the most powerful ways you can write copy that attracts the attention of your ideal audience is to get to know them on a personal level.
This week we talk with Sara Frandina who shares with us how she writes conversion copy for her business and her clients using her signature Voice Of Customer method and how you can apply it to your social media strategy as well.
In this episode of the podcast, we talk about:
…and more!
This Episode Was Made Possible By:Fanbooster by Traject
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Social Media Rockstar Framework Free Course
The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
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Memorable QuotesSara Frandina is a conversion copywriter with an insatiable appetite for learning, all of the books, and popcorn. Her superpower is translating the thoughts and stories of others into meaningful insights that fuel empathy-based marketing + communication for her clients. When she's not busy reading between the lines of customer research, you can find Sara getting tackled by her toddler, walking her pup, or warming up her coffee. Again.
Learn more about Sara — and how to get to copy that converts — at www.SaraFrandina.com.
Website: https://sarafrandina.com
Instagram: https://instagram.com/sarafrandina
Twitter: https://twitter.com/heytheresar
Facebook: https://www.facebook.com/SaraFrandinaCopywriting
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/144
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