Perfectly Mentored with Jason Portnoy
Business:Entrepreneurship
What makes an ad great? You want it to be attention-grabbing, unskippable, and able to drive a sale. These three intersect to produce quality content that entertains the viewer and goes viral in the process. With consumers gaining more control over what gets advertised to them, the future of marketing may depend on the virality of your campaign.
Benton Crane is the CEO of Harmon Brothers, the ad agency behind the most viral ads in internet history. They have produced advertising blockbusters for Poo~Pourri, Squatty Potty, and Purple, among others. Crane manages an incredible team that has worked on ads that have collectively driven more than one billion views, generated over $300 million in sales, and revolutionized the way products are marketed.
On this episode of the Perfectly Mentored Podcast, Benton and Jason talk about the story behind some of the most viewed online ads, why they worked really well, and what businesses should be aiming for when it comes to digital advertising.
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Connect with Benton Crane
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