Download - 5 Reasons This Podcast Sponsorship Campaign Lost

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Podcast Advertising Playbook

Business:Marketing

5 Reasons This Podcast Sponsorship Campaign Lost

2021-04-08

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Review Episode: This brand came to me to help them with their campaign formula because it wasn't working. I break down the podcast sponsorship campaign they had run, share what they did well and what they should change to turn their next podcast sponsorship campaign into a total rockstar success. Pros & cons of the selected podcasts. The number of podcasts. Which target audience would have worked better. Delivery & frequency of the ad placements. Why the ad reads had the biggest impact.