Launching a Product - How do companies get new product ideas?

Ever wonder how companies get so many new product ideas? Well, the secret is sometimes you, the consumer! There are many ways to generate new product ideas and successful companies have learned how to tap into the largest pools of ideas possible.

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This content is part of the movement to make the Conscious Design approach to developing products, brands, and companies widely used. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.

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