Meet Ýr Jóhannsdóttir - Iceland's Most Exciting Knitwear Provocateur

How big is sustainable fashion in Iceland? You might be surprised to find out. We also nearly called this Episode: The Secret Lives Of Sweaters. Listen and you will see why! In this fascinating, surprising conversation about funny jumpers and changing the world, you will meet Ýr Jóhannsdóttir - a textile designer, artist/activist upcycler from Reykjavik. With her label Ýrúrarí (and her huge Instagram following) she is making a name for herself using creativity and humour to challenge fashion's unsustainable ways.  People want to have fun with fashion, she says, and if we can use that to get a serious message across, that's a powerful thing. Also up for discussion: Iceland's craft and wool tradition, appreciating the local, resourcefulness, tool libraries and the future of fashion as sharing.  This is part of our "pass the podcast" mic series - the (extended) finale! Where we're telling listener stories. Love it? Please help us spread the word. If you can rate & review in Apple, we'd be grateful. Find us at thewardrobecrisis.com Follow us on Instagram here and here. See omnystudio.com/listener for privacy information.