Amy Robbins, Founder + CEO of Alexo Athletica — Glambition® Radio Episode 254 with Ali Brown

After experiencing a threatening situation while training alone on a backroad for a marathon, Texas-based Amy Robbins wished there was women’s athletic apparel that could accommodate tools for self-defense, be it a taser, pepper spray, or a pistol. (And, she thought, why not also have room for your phone, car keys, and a tampon?)

When she realized nothing like this existed, she seized the opportunity and created Alexo Athletica (meaning to ‘defend and help’) in 2017. Now more than a fashionable carry-wear line, Alexo has built serious momentum on the waves of the #MeToo movement, educating on women’s empowerment and safety.

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