[bonus episode] Communicating Nutrition – Barbara J. Mayfield

While the forms of communication may be ever changing, the methods behind effectively communicating science-based nutrition information are evergreen. Knowing your audience and customizing communications through various platforms are skills that practitioners, students, and nutrition professionals of all degrees of experience can utilize in practice.

Today’s guest, Barbara J. Mayfield, is Founder and President of Nutrition Communicator, LLC and leads nutrition professionals to create compelling messages that are evidence-based, meaningful, memorable, and motivating. She is editor for the Academy of Nutrition and Dietetics Communicating Nutrition: The Authoritative Guide, published in August 2020.

Written and reviewed by experienced nutrition communicators and educators, Communicating Nutrition: The Authoritative Guide, provides the knowledge and skills needed to develop and deliver all types of communication in a variety of settings. Students, interns, and practitioners alike will find this to be an indispensable resource, offering guidance on writing and interpreting scientific research, developing science-based messages, and addressing misinformation, as well as customizing communications to various audiences through social media, videos, presentations, demonstrations, and more.

Tune in to this episode to learn about:

• the fundamentals of effective nutrition communication
• how to improve nutrition communication skills
• being evidence-based
• accessing, interpreting and translating information
• why a needs assessment is so important
• transferring skills to various platforms
• determining if a nutrition source is credible

For more information and links to resources visit: www.SoundBitesRD.com/communicating-nutrition