Episode 149: ACID Magic - The 90% Less Fumes Muriatic Acid Alternative with Ed Cassinis

Episode Summary: 

In this episode, we sit down with Ed Cassinis who is the owner of Certol International, located in Commerce City, Colorado. We take a deep dive into one of Certol’s bestsellers, ACID Magic, which is a full-strength muriatic-based product formulated to ship, use, and store easier than standard muriatic or hydrochloric acid. 

ACID Magic is an effective alternative to muriatic acid while improving on its weaknesses. This includes having 90% fewer fumes and a buffering agent that prevents burns to intact skin, making this product safer when using it on acid washes, salt cell cleanings, or when adjusting water chemistry. 

Listen in and learn the history of Certol and how they came to acquire ACID Magic, how the product does everything that muriatic acid does but better, and how pool professionals can incorporate ACID Magic into their business. 

Topics Discussed: 

• 01:12 - Intro to Certol International and ACID Magic 
• 12:06 - Why Certol purchased ACID Magic 
• 13:53 - Ed’s pitch to Mandalay Bay in Las Vegas 
• 18:30 - Benefits of 90% less fumes to warehouses 
• 21:39 - Benefits of 90% less fumes during an acid wash 
• 27:45 - Valuing the safety over price 
• 28:30 - Difference between ACID Magic and muriatic acid? 
• 35:39 - Muriatic acid out-gasses, ACID Magic does not 
• 42:17 - How to buy ACID Magic in bulk 
• 44:20 - How to store ACID Magic 
• 50:13 - Safety measures for handling ACID Magic 
• 54:26 - How to use ACID Magic for adjusting chemistry 
• 56:29 - Where to learn more about ACID Magic 

 

 

Sponsors: 

• Acid Magic 
• Piranha Pool Products 
• LaMotte Company 

Connect with Guest: 

• Episode Webpage 
• Website 
• Facebook 
• Twitter 
• Egg Demo 

Connect with Pool Chasers: 

• Website 
• Instagram 
• Facebook 
• Facebook Group 
• Twitter 
• YouTube 
• Patreon 

 

Key Quotes from Episode: 

• A lot of products that are advertised as environmentally friendly or safer are actually less effective than the original that they’re advertising against. Acid Magic does not have that problem. 

• Community pools have young men and women carrying around a bottle of hydrochloric acid to wash the side of the pool. They have no idea how dangerous that bottle is. If they slip or fall, drop the bottle, and get it on themselves, they could be scarred for life on their legs or their torso, which is a risk you won’t have if you’re using ACID Magic. 
• However you’re doing it now, you use our product exactly the same. That’s the beauty of this. We don’t have to teach experts how to change any of their practices. All you have to do is continue what you’re doing now but using ACID Magic as a substitute and you’ll get almost identical results.