Profit with Purpose

“We offer all of our team a day every month that they can go and volunteer at their favourite cause, and we’ll pay for that.”

- Desirée Bombenon

How do you shift from a profit-driven business to a purpose-driven one? And what are the benefits?

Desirée Bombenon wanted to become a community builder — so she made a commitment to utilizing her business as a force for good.

Her company, SureCall, is a former after-hours virtual reception service that has transformed into a global business optimization company. Part of this transformation included levelling up the company culture, something Desirée achieved through developing strong company values, encouraging community involvement through PTO for volunteering, and hiring a Culture Champion.

“We have all of these engagement KPIs that we utilize,” Desirée explains. “And that Culture Champion, their role is to ensure the team understands how to utilize these platforms, how to stay engaged, how to use the volunteer hours, all of those things.” 

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• How Desirée handled big challenges during SureCall’s early stages and evolution
• The key roles she hired to manage SureCall’s amazing growth
• The impacts of developing and maintaining a positive company culture

About Desirée Bombenon
Desirée Bombenon has over 30 years of business operational experience. Her recognitions include RBC Women's Entrepreneur 2020 through Women of Influence and WXN Canada's Top 100 Most Powerful Women 2020, among others. SureCall Contact Centres has won industry awards for service excellence, ethics, and integrity.

Highlights:‌ ‌

• 01:23  Meet Desirée Bombenon & SureCall
• 04:04  Audit procedures
• 06:03  Biggest challenges
• 07:40  Key hires
• 08:36  Culture champion & engagement
• 09:50  Importance of giving back
• 11:52  Purpose- v. profit-driven
• 15:01  Employee buy-in
• 17:39  Covid
• 18:24  Journey to 6+ figures
• 20:45  Lessons

Links:‌ ‌

Desirée Bombenon

https://surecallcc.com 

Instagram: @desireebombenon

The Capital Access Program

https://www.theroadtoseven.com/capital-access-program 

To work with me and make your next power move, visit:

https://theroadtoseven.com 

The Business Accelerator Program

https://www.theroadtoseven.com/the-business-accelerator-live 

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