143. #CropCareConvos: What Sets the Most Successful Cannabis Executives Apart? w/ Steve DeAngelo

Steve D. is a legend in the legal cannabis industry. Famed for his successful litigation against the Department of Justice, which halted DOJ’s last-ditch 2011 campaign to shut down California’s medical cannabis dispensaries, he’s written a book, the Cannabis Manifesto, and was the feature of the Discovery Channel mini-series, Weed Wars, What else? If you’re not hip to the Last Prisoner Project, google it. Then, there are his successful commercial endeavors, like Harborside, Steep Hill Labs, the Arc-View Group, and the National Cannabis Industry Association.

Bobby Shearer took a few minutes to catch up with Steve and chat about the kinds of personal and professional characteristics and guiding principles that he believes sets successful cannabis industry executives apart. What drives their decision-making processes? What are the chief motivators behind their business?

Steve shares some valuable nuggets for #cannabis industry leaders who want to see their business still growing in ten years.

What do YOU think are the most important qualities in a #cannabisindustry executive?