How to Charge More, Raise Your Health Coaching Rates, and Not Pee Your Pants Doing It
Know you should charge more and raise your coaching rates but afraid you’ll lose clients if you do?
Here’s what happened when I raised rates. (Listen to the podcast)
In the first week I attracted 2 lawyers, a realtor, an entrepreneur, and a financial planner who purchased without ever talking to me. I lost clients who were overly concerned about every minute, and got ones who focused on the transformation, the ones who do the work and own up when they don’t.
How to Raise Health Coaching & Fitness Training Rates
Rate raising becomes a big launch opportunity when you approach it like this and treat your current customers like VIPs you’re letting in on a secret.
Keep Promoting
Just don’t neglect to continue promoting your services after you raise your rates. It’s important that you address any imposter syndrome. It’s natural to feel uneasy raising health coaching rates. But you’ll be surprised how it gives you more confidence to do it and you’ll upgrade your service as a result.
Go High Enough
Make it worthwhile for you to go to this effort to raise your rates. Meaning, if you don’t double them, at the least make it noticeable. I raised coaching rates by $200, then $300, and then by $500. That was the equivalent of between 20% to 25%. When you add the increased revenue with grade A clients there’s a lot to love.
You can do something similar when you discontinue a product. You’re using urgency to your advantage but it this case it’s not a short term same, it’s real.
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