CBP 160: How to Build a Cash Practice in a Small Town with No Established Referrals or Patients — with Tammi Stewart

Ever think a cash-based practice won’t work in a rural area without “a lot of money”? Well, I’m especially proud to share this interview with cash practice owner Tammi Stewart, one of my Mastermind group members… Why? Because she started her practice right after her second child was born, in 2 niches that were completely new to her, and did it all in a small town where she just moved and had no established referral sources or patients following her from another practice! 

For as long as she can remember, Tammi had a passion for helping people feel better. She channeled that passion to pursue a career in physical therapy, which dramatically changed her geography and life path along the way. After graduation, she landed one part-time job in an outpatient, hospital-based clinic and a mentorship working with a small, private practice that focused on chronic pain and helping the patients “nobody else could fix.” 

After Tammi’s second child arrived in 2019, she decided it was time to leave her mentor and start a side-hustle cash-based practice in her small town. Before long, she was ready to leave her clinic job to focus on her mobile practice full-time—and less than a year later, she moved the growing practice into space in a Crossfit gym.

In this interview, Tammi shares how she got started in physical therapy, what led her to start her own practice, what worked best to quickly fill the schedule, and how she maintains a great work/life balance for her young family. For a practice that’s only about two years old, the growth has been impressive and her obvious joy as she creates the practice of her dreams is inspiring. And just this month, Tammi made the final jump from employee to employer when she hired her first clinician!

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