#110: Black Friday & A Short History of Discounting

 

It's the biggest shopping day of the year. How did it start, what actually happens, and how much do people really spend?

Plus, learn about the history of discounting, and how companies trick you into buying things you don't need.

• How much people spend on Black Friday
• How Black Friday has developed over the years
• The history of Black Friday (it doesn't come from 'going into the black')
• Coca-Cola and the first mass discount
• The business of discounting
• Tricks companies use to get you to buy stuff you don't need
• Trick #1 - The Rule of 100 
• Trick #2 - Using prices with fewer syllables
• Trick #3 - Phased discounting
• The Black Friday alternative: Buy Nothing Day
• What Leonardo English is (or isn't) doing for Black Friday

Full interactive transcript, subtitles and key vocabulary available on the website: https://www.leonardoenglish.com/podcasts/black-friday-history-of-discounting

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