HYPERFOCUS: A Podcast for Chaotic Minds
Education
What’s the worst marketing downfall you can imagine? If you are picturing bombs, riots, unfulfilled promises, and drawn out court cases, you would be right. Join Rachel and Lauren as they talk about the fiasco that Pepsi Co. caused when a marketing scheme in the Philippines went wrong.
Sources:
https://www.bloomberg.com/news/features/2020-08-04/the-inside-story-of-pepsi-s-philippines-bottle-contest-fiasco
https://www.washingtonpost.com/archive/business/1993/07/29/a-pepsi-giveaway-gone-wrong/1a6af4b1-2b6f-4e5a-9b1d-5dc6799ac2af/
https://www.mentalfloss.com/article/558202/pepsi-number-fever-promotion-failure-philippines
https://www.baltimoresun.com/news/bs-xpm-1993-07-27-1993208127-story.html
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