Since hosting his first virtual event in 2015, Liam Austin knows the formula to making a successful one.
I learnt heaps from this episode interview with virtual events expert Liam Austin. As the world has gone radically digital for so many businesses this year, find out in today’s episode why a virtual event is a great way to grow your business and community.
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This episode is sponsored by Setapp, a large collection of 200+ powerful Mac apps, for almost any task, available by subscription. It’s the best way to discover new, quality apps so you can get all the tools you need to be productive. Plans start from $9.99 per month. With this flat monthly fee you get access to full-featured pro versions of apps, including Ulysses, MindNode and CleanMyMacX. Head over to https://setapp.com/?utm_source=sponsorship&utm_medium=podcast&utm_campaign=productivityist (Setapp.com) for a one week free trial today. Liam is the co-founder of Entrepreneurs HQ and Virtual Summit Academy, which organizes many virtual summits and publishes marketing tactics of top entrepreneurs. When he had over 15,000 people register to attend his first virtual event in 2015 – Liam knew he had to share what he did to the wider business community.
In this interview we explore producing live versus pre-recorded events, building tight funnels, how to stand out from other events, and how to make sure you attendees get the most out of the session.
Talking Points
What you can leverage from hosting virtual events (1:31)
How to stand out amongst the virtual noise (5:00)
The rough timeline needed when creating an event (13:14)
How can attendees get the most out of online events (27:14)
Optimizing what to do post-event (30:27)
Quote
"Reverse engineer from your end goal."
Helpful Links
https://productivityist.com/podcast308/ (Episode 308: Talking Slack with Phil Simon)
https://www.amazon.co.uk/Zoom-Dummies-Computer-Tech/dp/1119742145a...
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