We’ve all experienced social media overwhelm – what would it be like if you removed it from your marketing strategy? John Meese joins the show to share what he’s learnt from having no social media.
In this episode's guest John Meese has found something liberating: removing social media from his marketing equation. When done well, social media works, but it’s easy to get distracted by vanity metrics. After a social media detox, John discovered the best places to serve his audience online.
This episode is sponsored by BetterHelp. BetterHelp offers you access to your own licensed professional therapist – all from the comfort of wherever you are. You can arrange weekly video chats or phone calls, text with your carefully curated counsellor, and do so at an affordable price. And anything you share is confidential. I’ve been using BetterHelp for a while and I am highly impressed. It’s been a huge help for me and I know it can be the same for you. Start living a happier life today with BetterHelp. As a listener, you’ll get 10% off your first month by visiting https://betterhelp.com/timecrafting (betterhelp.com/timecrafting). Give BetterHelp a try today.I’m a huge fan of John’s entrepreneurship, so I was excited to learn more about his work with Michael Hyatt. He is the Dean of Platform University, cofounder of Notable Themes and CEO of Cowork Columbia. He is also the author https://surviveandthrivebook.com/ (Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One) )which will be available this fall.
Join us as we discuss the power of email, visibility bias, how to focus on the ‘who’ – and what his priest taught him about productivity.
Talking Points
Why John doesn’t use social media (1:16)
Should you claim your brand name across all social media channels? (7:36)
What kind of platform is YouTube? (11:30)
How to start weaning off from social media? (15:16)
Why email has stood the test of time (22:58)
His work at Platform University (27:40)
John’s relationship with time and productivity (32:04)
Quote
"Macro-dream and micro-execute." - John MeeseHelpful Links
https://www.amazon.com/Digital-Minimalism-Choosing-Focused-Noisy/dp/0525536515 (Digital Minimalism | Amazon)
https://www.tiktok.com/@mikevardy (Productivityist’s TikTok)
https://productivityist.com/podcast239/ (Episode 239: Free to Focus with Michael Hyatt)
https://productivityist.com/podcast289/ (Episode 289: The Vision Driven Leader with Michael Hyatt)
https://platformuniversity.com/ (Platform University)
https://www.amazon.com/Platform-Get-Noticed-Noisy-World/dp/1491511486 (Platform | Amazon)
https://cowork.space/ (Cowork Columbia)
https://medium.com/about-time/the-roosevelt-rule-a35dac4f74a8 (The Roosevelt Rule)
https://platformuniversity.com/productivityist/ (PlatformUniversity.com/Productivityist)
http://productivityist.com/fivedollars/ (Take my 30 Days of TimeCrafting fundamentals course)
Want to discover some of the books mentioned on the podcast? https://www.scribd.com/g/9a8d8 (Check out Scribd, my reading app of choice.)
Podcast Theme Song: https://www.epidemicsound.com/track/eFDGyraN87 (Nothing at All by Fictions (courtesy of Epidemic Sound))
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