Finding inspiration outside the food industry with Oh My Gum!

Food Founder Malak Ben Hmeda of Oh My GUm! never worked in the food industry before. But, she saw a gap in the market that needed to be filled. A better -for -you, plant based, plastic free gum with a chic brand and lasting taste was nowhere to be found when she wanted one, and so, like every great entrepreneur, she went out and created it herself. Malak shares her secret to quickly being able to navigate the packaged food industry and how she found her brand inspiration outside of the food industry so she could truly disrupt the gum category.

Learn more about Oh My Gum! here www.ohmygum.com

Today’s episode is brought to you by Food Brands That Sell. This transformational program helps you navigate the packaged food and beverage industry and build a brand you, retailers and consumers love. Hop on the waitlist for Food Brands That Sell here https://bit.ly/3ttYkBb

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