The Art Of Selling And Keeping Your Podcast [S3E117]

Yesterday, https://twitter.com/romanmars/status/1386751162183913475?s=20 (Roman Mars announced the sale of 99% Invisible to SiriusXM) and https://jayacunzo.com/blog/3-clips-podcast-acquired-by-castos (Jay Acunzo sold his podcast about podcasting, 3 Clips, to Castos). I’ve dutifully added those moves to the https://airtable.com/shrFON24D9ZHIMqw5 (Who Owns Who In Podcasting? Airtable) that http://twitter.com/annecbaird (Anne Baird) created to keep track of…well, who owns who in podcasting, as it’s becoming quite the tangled skein!  If someone were to come knocking on your door with an offer to buy your podcast, should you sell it? My answer is an enthusiastic but qualified YES!  Anytime this question comes up, I’m reminded of the wise words of my friend and podcaster https://www.linkedin.com/in/daveslusher/ (Dave Slusher) of https://evilgeniuschronicles.org/ (The Evil Genius Chronicles):  There's no such thing as selling out. Only the possibility of selling too cheaply. Both Jay and Roman will continue to be very much in charge of their podcasts, using their voices and creative vision. This is the kind of deal I think most podcasters would be foolish not to at least consider, and I can sum up why in three points: Cash! - Anyone selling their podcast needs cash. Roman’s deal was healthy enough to allow him tohttps://medium.com/prxofficial/a-note-of-thanks-to-roman-mars-and-99-invisible-8a8a85a798fc ( donate $1 million dollars to PRX over the next four years). So he’s probably not worried about paying his mortgage for at least that time. Focus! - But because of the cash, you can afford to let other people do the tasks necessary to keep your show running that you’d really rather not focus on so you can double-down on the aspects of making the show that you love.  Future! - It’s common for the seller to agree to continue performing duties for a set number of months or years. Knowing that your departure is already baked in can help you better understand your accomplishments thus far and allow you to start having serious thoughts about your next project. But it’s not all roses. Remember, when you sell your show, however you sell your show, you’re no longer the sole decision-maker. When you sell your show and stay in the hosting seat, you get a boss or partner in return, and they’d like to be clued in on things. And have more than a little input, if only to protect their investment. ----- A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/the-art-of-selling-and-keeping-your-podcast (https://podcastpontifications.com/episode/the-art-of-selling-and-keeping-your-podcast) https://twitter.com/evoterra (Follow @EvoTerra on Twitter) for more podcasting insights as they come. https://buymeacoffee.com/evoterra (Buy him a virtual coffee) to show your support at BuyMeACoffee.com/evoterra And if you need a professional in your podcasting corner, please visithttps://podcastlaunch.pro/ ( Simpler.Media) to see how Simpler Media Productions can help you reach your business objectives with podcasting. Evo Terra produceshttps://podcastpontifications.com/ ( Podcast Pontifications) four times a week to provide ideas and ask questions every working podcaster should be thinking about. Photo byhttps://unsplash.com/@dre0316?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText ( Andre Hunter) onhttps://unsplash.com/s/photos/happy?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText ( Unsplash) This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy Support this podcast